All Posts

AI video production is making commercials faster, more scalable, and significantly more affordable for brands. But cheaper AI commercials don’t automatically lead to better marketing. This article explores how brands can use AI video strategically combining creative direction, brand strategy, A/B testing, and scalable content production to turn lower production costs into better performing brand content.

We tested GPT Image 2.5 vs GPT Image 2 across visual quality, style adherence, precise editing, reference fidelity, consecutive edits, and complex image structures. The results show that GPT Image 2.5’s biggest advantage is not simply better-looking images, but greater control, consistency, realism, and editability across production workflows.

AI has dramatically decreased the cost of commercials. Here is the error that mid-sized brands are lured into by the low price, and how to better allocate the savings. A brand owner called me last month asking for advice.. He had just gotten a quote for a batch of AI content, and the number was so low he read it to me twice to make sure I had caught it. "For what I used to pay for one," he said, "I can make twelve." Then he asked the question this whole post is about. "So sho

A few months ago a brand owner I know called me with a simple question. He wanted a commercial for his company and he wanted to know what it would actually cost. I've spent the last several years in post on features, documentaries, and studio campaigns, so I know these numbers from the inside. I gave him the honest one for a traditional 60 second spot: anywhere from $30,000 for a lean crew to $250,000 and beyond once you add up crew, talent, locations, equipment, post, sound,