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A few months ago a brand owner I know called me with a simple question. He wanted a commercial for his company and he wanted to know what it would actually cost. I've spent the last several years in post on features, documentaries, and studio campaigns, so I know these numbers from the inside. I gave him the honest one for a traditional 60 second spot: anywhere from $30,000 for a lean crew to $250,000 and beyond once you add up crew, talent, locations, equipment, post, sound,